Promoted Reuse Systems
The campaign encouraged the adoption of systems where products and packaging are designed for repeated use — refillable containers, durable packaging, and sharing or leasing models.
A BREAK FREE FROM PLASTIC CAMPAIGN
About
#WeChooseReuse
A European-led initiative pushing for ambitious, robust reuse solutions to the plastic pollution crisis — engaging decision-makers, businesses, municipalities and the wider public.
ABOUT THE CAMPAIGN
#WeChooseReuse is a European-led reuse movement.
Born out of the Break Free From Plastic movement's wish to push for ambitious and robust reuse solutions to the plastic pollution crisis.We engage with decision-makers, businesses, municipalities and the wider public to advocate for a future where reusable packaging is scaled up and robust reuse systems are put in place.
LEARN ABOUT THE REUSE ECONOMY“
THE COMMITMENT
Over 100,000 citizens, NGOs, businesses and municipalities across the EU signed our commitment calling for ambitious reuse legislation.
THE PATH
History of the #WeChooseReuse Campaign
Established in 2020, the campaign focuses on reducing the environmental impact of single-use packaging and promoting circular economy practices — particularly in the run-up to the revision of the EU's Packaging and Packaging Waste Regulation.
01
02
Advocated Against Single-Use Plastics
The campaign significantly focused on eliminating single-use plastics, which contribute heavily to pollution and environmental degradation — particularly in oceans and waterways.
03
Raised Awareness on Reuse Systems
#WeChooseReuse educated the public and policymakers about the benefits of reuse over disposal — highlighting how reuse can reduce waste, conserve resources, and lower carbon emissions.
04
Supported Legislation
The campaign aligned with and actively supported legislative efforts to phase out single-use items and incentivize the adoption of reusable alternatives.
05
Collaborated with Businesses & Municipalities
Businesses and municipalities were encouraged to innovate and participate in reuse models.
#WECHOOSEREUSE IN NUMBERS
A movement backed by thousands of voices.
#WeChooseReuse commitment calling for ambitious reuse policies in the revision of the EU's Packaging and Packaging Waste Regulation.
100,738
Individuals who signed
the commitment
314
Businesses committed
to reuse models
to reuse models
165
NGOs backing
ambitious reuse policy
ambitious reuse policy
36
Municipalities leading
on local reuse
on local reuse
PPWR
PACKAGING & PACKAGING
WASTE REGULATION
Shaping EU Legislation
The #WeChooseReuse commitment called on the EU to implement ambitious reuse legislation through the revision of the Packaging and Packaging Waste Regulation — the most significant packaging policy reform in a generation. Our collective voice helped move the needle.
#WeChooseReuse Supporters
These organisations, alliances, and networks are an integral part of the #WeChooseReuse campaign’s history and ongoing work.
THE TEAM
Coordinators
Sign Up to our Newsletter
Sign up for the #WeChooseReuse newsletter and stay up-to-date with the latest reuse news from Europe and beyond.
Share your reuse story with us!
We welcome submissions featuring reports, resources, campaigns, or human stories that highlight the people and initiatives driving the reuse economy forward — from those implementing innovative reuse systems to those experiencing the impacts of today’s waste management practices.
Share your story idea with us below. If selected, your story may be featured on our website and shared with our wider network.
Share your story idea with us below. If selected, your story may be featured on our website and shared with our wider network.