A BREAK FREE FROM PLASTIC CAMPAIGN

We're dedicated to championing a shift towards a Reuse Economy

Reusable systems aren't limited to just packaging; the reuse economy extends across various sectors like electronics and textiles.

OUR MISSION

to promote resource efficiency, reduce waste, and foster sustainability by prioritizing durability, repairability, and new models of consumption.

ELECTRONICS
TEXTILES
PACKAGING

What is a reuse economy?

In today's world, where resources are finite and environmental concerns are pressing, it's crucial to rethink how we produce and consume goods.

By adopting resource-efficient practices across sectors like packaging, furniture, electronics, and clothing, we can significantly diminish our reliance on new resources and reduce our overall material footprint.

THE PATH

How do we achieve a reuse economy?

Prioritize Durability and Repairability

by designing products that stand the test of time and can be easily repaired, extending their lifespan and reducing waste.

Embrace Collaborative Consumption

By sharing resources and promoting reuse models like rental and sharing platforms, we can maximize the value of existing products and minimize consumption.

Advocate for Policy Change

We advocate for policy frameworks that prioritize circularity, prevention, and reuse strategies. These policies are essential for responsible resource utilization and environmental protection.
RESOURCES

Reports, briefs & case studies

Packaging

The Business Case for Reusable Packaging

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Packaging

The Business Case for Reusable Packaging

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Packaging

The Business Case for Reusable Packaging

Lorem Ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis.

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Packaging

The Business Case for Reusable Packaging

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Packaging

The Business Case for Reusable Packaging

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Textiles

Open letter: Textile Emergency Action Plan needed quickly

Zero Waste Europe

In this open letter, RREUSE, ACR+, and ZWE call on EU and national policymakers to take urgent action to prevent the collapse of the used textile value chain. In less than two months, separate textile waste collection will become mandatory in the EU.

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Textiles

How to collect, sort, and reuse textile waste locally?

Zero Waste Europe

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Textiles

Joint statement on Extended Producer Responsibility for Textiles

Zero Waste Europe

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Electronics

The Price Is Not Right

Right to Repair

The unfair reality of spare part prices

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Packaging

Manj je več

Ekologi brez meja | Slovenia

Website with maps of zero waste shops, reuse and repair possibilities (including water fountains)

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Packaging

#GetBack Campaign

Zero Waste Europe

The #GETBACK campaign asks for reuse systems to be scaled up and harmonised across Europe through well-designed systems; and for the right infrastructure and policy to be put in place to support this.

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Packaging

reWINE

Rezero | Spain

A project to promote the reuse of bottles in the wine industry to reduce the production of waste, greenhouse effect gases, and cost savings for wine producers.

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Packaging

#ConsignezMoi

Zero Waste France | France

National action campaign aimed at calling on manufacturers, mass retailers and public authorities to reintroduce deposits for reuse. The campaign invites all citizens to return their empty glass containers to stores with the #ConsignezMoi label, and to call on retailers and brands on social networks.

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Packaging

#GiveUpPlastic

E-Circular | Moldova

Educational online platform for teachers elaborated with the aim to promote sustainable practices and contribute to reducing the use of plastic materials. Through interactive teaching resources, teachers can create an engaging and interactive learning experience for students, thus generating a stronger impact on their consciousness and behavior.

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Packaging

Refill App

City to Sea | UK

Refill is an award-winning campaign from City to Sea to help people live with less plastic. Anyone can download the free app to tap into a global network of places to reduce, reuse and refill.

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